Built in the MENA region. For the world
Someli was founded with a simple belief: when you empower your people to share, everyone wins.
From an idea to impact
A journey of passion, innovation, and purpose.
2022
2023
2024
2025
2026
The Beginning
Someli was founded in the UAE with a clear mission: help businesses amplify their brand through the power of their people.
Beyond the Future
We're building far beyond content.
Our vision includes executive communities, mentorship, speaker marketplaces, professional networking, AI coaching, reputation intelligence, and the operating system for professional influence.
We believe influence will become one of the most valuable assets every organisation owns - and we're building the platform that powers it.
To empower every employee to become a trusted voice, helping organizations build authentic influence, stronger relationships, and measurable business growth.
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Enterprise Clients
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Employee teams Influencing
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Countries
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Client Retention
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Employee Activation
Our Leadership Team
A diverse team with deep expertise and a shared vision for empowering people.
Rajiv S.
CEO & Founder
Rajiv S.
CEO & Founder
25+ yrs sales leadership. Closes strategic partnerships, leads global growth strategy.
Nikola V.
Chief Architect / CTO
Nikola V.
Chief Architect / CTO
30 yrs exp. Owns technical architecture, system scalability and AI roadmap execution.
Mark R.
Development Team Lead
Mark R.
Development Team Lead
20 yrs exp. Heads the 5-person engineering team; sprint delivery & platform stability.
Neeru S.
Associations Partnerships
Neeru S.
Associations Partnerships
Leads US associations partnerships and enterprise relationships.
A. Nisanth
Project Manager
A. Nisanth
Project Manager
10+ yrs in technical project management and resource planning.
Mariam B.
Head of Customer Retention
Mariam B.
Head of Customer Retention
Owns NPS, ticket SLAs and retention KPIs across the client base.
Supriya S.
Head of Platform Excellence
Supriya S.
Head of Platform Excellence
Ensures product quality, affiliate partnerships onboarding and platform performance standards.
Khushi S.
Lead Design Manager
Khushi S.
Lead Design Manager
Drives UX across the platform and all client-facing brand design and video editing teams.
Ryan L.
Chief Sales Automation
Ryan L.
Chief Sales Automation
Builds and operates the agentic outreach automation stack powering the full sales pipeline.
Rajiv S.
CEO & Founder
Rajiv S.
CEO & Founder
25+ yrs sales leadership. Closes strategic partnerships, leads global growth strategy.
Nikola V.
Chief Architect / CTO
Nikola V.
Chief Architect / CTO
30 yrs exp. Owns technical architecture, system scalability and AI roadmap execution.
Mark R.
Development Team Lead
Mark R.
Development Team Lead
20 yrs exp. Heads the 5-person engineering team; sprint delivery & platform stability.
Neeru S.
Associations Partnerships
Neeru S.
Associations Partnerships
Leads US associations partnerships and enterprise relationships.
A. Nisanth
Project Manager
A. Nisanth
Project Manager
10+ yrs in technical project management and resource planning.
Mariam B.
Head of Customer Retention
Mariam B.
Head of Customer Retention
Owns NPS, ticket SLAs and retention KPIs across the client base.
Supriya S.
Head of Platform Excellence
Supriya S.
Head of Platform Excellence
Ensures product quality, affiliate partnerships onboarding and platform performance standards.
Khushi S.
Lead Design Manager
Khushi S.
Lead Design Manager
Drives UX across the platform and all client-facing brand design and video editing teams.
Ryan L.
Chief Sales Automation
Ryan L.
Chief Sales Automation
Builds and operates the agentic outreach automation stack powering the full sales pipeline.
Rajiv S.
CEO & Founder
Rajiv S.
CEO & Founder
25+ yrs sales leadership. Closes strategic partnerships, leads global growth strategy.
Nikola V.
Chief Architect / CTO
Nikola V.
Chief Architect / CTO
30 yrs exp. Owns technical architecture, system scalability and AI roadmap execution.
Mark R.
Development Team Lead
Mark R.
Development Team Lead
20 yrs exp. Heads the 5-person engineering team; sprint delivery & platform stability.
Neeru S.
Associations Partnerships
Neeru S.
Associations Partnerships
Leads US associations partnerships and enterprise relationships.
A. Nisanth
Project Manager
A. Nisanth
Project Manager
10+ yrs in technical project management and resource planning.
Mariam B.
Head of Customer Retention
Mariam B.
Head of Customer Retention
Owns NPS, ticket SLAs and retention KPIs across the client base.
Supriya S.
Head of Platform Excellence
Supriya S.
Head of Platform Excellence
Ensures product quality, affiliate partnerships onboarding and platform performance standards.
Khushi S.
Lead Design Manager
Khushi S.
Lead Design Manager
Drives UX across the platform and all client-facing brand design and video editing teams.
Ryan L.
Chief Sales Automation
Ryan L.
Chief Sales Automation
Builds and operates the agentic outreach automation stack powering the full sales pipeline.
Businesses That Grow With Someli
The Principles That Guide Us
People First
We believe in the power of people and put them at the center of everything we do.
Trust & Integrity
We act with honesty, transparency, and respect in every interaction.
Innovation
We challenge the status quo and build solutions that create real impact.
Excellence
We are committed to excellence in our work and the value we deliver.
Collaboration
We win together by supporting our customers, partners, and each other.
Our Partnerships
Life at Someli
Life at Someli
Engineering Culture
Solve meaningful problems with modern technologies.
Design Thinking
Create intuitive experiences that people love.
Global Collaboration
One team, many locations, shared mission.
Custom Success Stories
Helping brands empower their people every day.