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Someli.ai Privacy Policy

Effective Date: November 17, 2025
Last Revised: November 17, 2025

1. Introduction and Scope

Someli Marketing & Technology Ltd. (“Someli,” “we,” “us,” or “our”), a company registered in the Dubai International Financial Centre (DIFC) with Company No. 4971, respects your privacy and is committed to protecting your personal data. We are committed to ensuring that your privacy is protected and that your information is used only in accordance with this privacy statement. For more information about Data Protection, and the General Data Protection Regulation, see the website for the Information Commissioner’s Office. This policy governs how we collect, use, and process Personal Data in compliance with:
  • DIFC Data Protection Law No. 5 of 2020 (DPL 2020)
  • The EU General Data Protection Regulation (GDPR)
  • The UK General Data Protection Regulation (UK GDPR)
This policy applies to all instances where we may collect and hold your personal data, including through the Site, related services, email, phone communications, and client service delivery.

Data Controller / Processor Status

Depending on the circumstances, we may be a data controller (e.g., for general website analytics) or a data processor (e.g., when generating content on behalf of a client/employer).

2. Data We Collect and Purpose of Processing

We collect Personal Data solely for the explicit purposes of providing and improving the AI-powered social media automation services, as well as for the effective and lawful operation of our business.
Category of Data Specific Data Points Purpose of Processing Lawful Basis (DPL 2020)
Client/User Data Name, job title, company email, phone number, secure login credentials, IP address. Account management, authentication, security logging, support communications, and to notify you of changes and updates to our services. Contract Necessity, Legitimate Interest (security, business administration).
Content & Profile Data Employee photos/profile pictures (if provided), social media account handles, Name, Address, Phone number and business information (e.g., industry, service category), content ideas, marketing preferences, language, time zone. To generate AI-assisted content drafts that align with the user’s brand and scheduling needs, and to properly deliver our contracted services to you. Contract Necessity, Consent (for photos/non-essential data).
Usage Data Login history, feature usage, API calls, technical configuration, error logs, details of your visit (location, traffic, pages visited). Platform performance monitoring, bug fixing, internal record-keeping, and general analysis of website usage statistics. Legitimate Interest (system maintenance, effective operation of business).
Financial Data Payment information (Direct Debit instructions, Credit Card/Debit Card information details stored by the payment processor). To process payments for our services and comply with contractual obligations. We do not store full credit card/debit card details in our database or records. Our payment processor is Paddle.com (or another processor as listed in our Sub-Processor Register). Contract Necessity, Legal Obligation (tax/regulatory).
We may also collect data from third parties (e.g., marketing lists or publicly available data) to improve our services or conduct periodic market research, where it is in our Legitimate Business Interests and does not interfere with your rights.

3. AI Processing, Security, and Governance

As an AI technology company operating under DIFC DPL 2020, we adhere to the strict principles of Regulation 10 (Autonomous Systems):

3.1 AI Processing Safeguards

We ensure that the Personal Data provided by you is not used to train the underlying models of our third-party LLM Sub-Processors. We utilize these models in inference-only mode for content generation, meaning your data is used only to generate the output and then discarded or handled according to our standard retention policies.

3.2 Security Measures

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we implement the following Technical and Organizational Measures (TOMs), replacing vague security statements:
  • Encryption: All data is encrypted at rest (AES-256) and in transit (TLS 1.2+).
  • Access Control: Strict Role-Based Access Control (RBAC) and Identity & Access Management (IAM) policies.
  • Monitoring & Audit: Continuous logging and monitoring of all processing activities, required for DIFC DPL compliance.
  • Personnel Obligations: All our employees and any third parties we engage to process your personal information are obliged to respect the confidentiality of your information.

4. International Data Transfers and Sharing

4.1 Data Sharing

We do not share any of the personal data we hold with third parties, other than where necessary in the proper delivery of our services (Sub-Processors). We remain fully liable for any breach caused by our Sub-Processors. Data may also be shared as required by law or any regulatory authorities, and in the operation and administration of our business. In the event of a sale of our business, we may disclose your information subject to confidentiality undertakings.

4.2 International Transfers

Someli is based in the DIFC, an independent jurisdiction. Given our use of global Sub-Processors (e.g., AWS, OpenAI) primarily located in the United States:
  • DIFC Compliance: Transfers from the DIFC to non-DIFC jurisdictions (Foreign Territories) are conducted using DIFC Article 27-compliant safeguards, including DIFC-approved contractual clauses (which are based on the EU/UK Standard Contractual Clauses, or SCCs).
  • GDPR/UK GDPR Compliance: We rely on the appropriate contractual safeguards (SCCs) to ensure the data retains the necessary level of protection as required by European law.

5. Data Subject Rights

As a Data Subject, you have the right to exercise the following rights:
Right Description
Right of Access To obtain confirmation of whether data concerning you is being processed and to access that data.
Right to Rectification To correct inaccurate or incomplete Personal Data.
Right to Erasure (‘Right to be Forgotten’) To request the deletion of your Personal Data, subject to legal retention obligations.
Right to Restriction of Processing To limit the way we use your Personal Data.
Right to Object / Withdrawing Consent You are entitled to withdraw your consent to, or object to, our processing of your personal data for the purposes stated above.
Right to Data Portability To receive your Personal Data in a structured, commonly used, and machine-readable format.
Right regarding Automated Decision-Making To object to processing which is based solely on automated processing (including profiling) which produces legal or similarly significant effects concerning you.
Right to Lodge a Complaint You have the right to lodge a complaint with the DIFC Commissioner of Data Protection or the relevant Supervisory Authority in your jurisdiction.
To exercise any of these rights, please contact the Client (your employer/the Data Controller) in the first instance. You may also contact Someli by sending your request to our Data Rights Request Email at [email protected]. Withdrawal of consent may prevent us from delivering the services we supply to you and may prevent us from fulfilling our contractual obligations.

6. Data Retention

We retain your personal data for as long as you are a client or customer of our business or as long as necessary to fulfill the purposes for which it was collected.
  • Service Termination: Upon termination of the service agreement, all Personal Data belonging to the Client will be deleted or returned within a maximum period of thirty (30) days, unless legal obligations require retention.
  • Post-Termination Retention: Should you cease to trade with us, or where you are not a client, we may keep certain data for a period of up to seven (7) years for the purpose of complying with our Legal Obligations (e.g., tax, audit) or where it is necessary for our Legitimate Interests (e.g., defense of legal claims).

7. Miscellaneous Provisions

  • Links to other websites: This website may contain links to other websites. We cannot be responsible for the protection and privacy of any information you provide whilst visiting such sites, and they are not governed by this privacy statement.
  • Changes to Privacy Policy: We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
  • Where your personal data changes: Please advise us of changes to your personal data so that we can update our records accordingly.

8. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact: Data Protection Officer (DPO) / Autonomous Systems Officer (ASO) Point of Contact Someli Marketing & Technology Ltd. DIFC Innovation Hub, Level 1, Gate Avenue South, Dubai International Financial Center, Dubai, United Arab Emirates. Email: [email protected]

Cookie Policy for Someli Marketing & Technology Ltd

What are cookies?

As is common practice with almost all professional websites, this site uses cookies: tiny files that are downloaded to your computer to improve your user experience. This policy describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored. However, this may downgrade or ‘break’ certain elements of the site’s functionality.

How we use cookies

We use cookies for a variety of reasons. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave all cookies enabled if you are unsure whether or not you need them in case, they are used to provide a service that you access.

Disabling cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser help on how to do this). Be aware that disabling cookies will affect the functionality and features of this and many other websites that you visit. Therefore, it is recommended that you do not disable cookies.

The cookies we set

This site may offer newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

When you submit data to us through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.

In order to provide you with a great experience on this website, we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be recalled.

Third party cookies

In certain cases we also use cookies provided by trusted third parties. The following section details the third party cookies you might encounter through this website.

We use Google Analytics to analyze the use of our websites. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our websites is used to create reports about the use of our websites. Google’s privacy policy is available at: https://www.google.com/policies/privacy/.

We use FullStory Services to understand the usability of our websites. FullStory collects and stores navigation and user behaviour on our website. They use cookies to maintain a coherent scope for a user session across multiple pages on a single website. FullStory’s privacy policy is available at: https://www.fullstory.com/legal/privacy-policy/

We use Stripe Services to charge our users. Stripe collects personal and financial data and uses them to process payments and produce invoices and receipts. They use cookies for security, to prevent fraud and identify risks. Stripe’s privacy policy is available at: https://stripe.com/in/privacy

We use Twalk.to service for customer support. Twalk.to store cookies to manage visitor sessions, track and maintain connections. Twalk.to’s privacy policy is available at: https://www.tawk.to/privacy-policy/. Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit, helping us to understand how we can improve the site for you.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience in using the site whilst ensuring that we understand which optimisations our users appreciate the most.

In some cases we may provide you with custom content based on what you tell us about yourself either directly or indirectly by linking a social media account. These types of cookies simply allow us to provide you with content that we feel may be of interest to you.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites, including Twitter, Vimeo, Facebook, Google+, YouTube and LinkedIn, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Advertising Cookies

We and our service providers will use cookies and similar technologies on someli.ai to direct SOMELI ads to you through targeted advertisements for SOMELI on other sites you visit and to measure your engagement with those ads.

More Information about Cookies

You can learn more about cookies in the “What Are Cookies” article.

Contact us

If you require further information, please contact us via our website, by email at [email protected] or by visiting this page on our website: https://someli.ai/help-center

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